Privacy Policy

1. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide to us, including:

• Contact details (name, email address, phone number)
• Company information (business name, address, industry)
• Service preferences and requirements
• Communication preferences
• Information submitted through contact forms or enquiries

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and location data
• Browser type and version
• Operating system
• Referring website
• Pages visited and time spent on our site
• Device information

2. How We Use Your Information

We use the information we collect for the following purposes:

Service Provision

• Providing and managing our digital marketing services
• Responding to your enquiries and requests
• Communicating about your projects and services
• Processing payments and managing accounts

Business Operations

• Improving our website and services
• Conducting market research and analysis
• Maintaining security and preventing fraud
• Complying with legal obligations

Marketing Communications

• Sending newsletters and marketing updates (with consent)
• Sharing relevant industry insights and tips
• Promoting our services and special offers

3. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Consent: When you have given clear consent for specific purposes
• Contract: When processing is necessary to fulfil our contractual obligations
• Legitimate Interests: When we have legitimate business interests that don't override your rights
• Legal Obligation: When we must process data to comply with the law

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Email marketing services
• Analytics and reporting
• Payment processing
• Customer support systems

Legal Requirements

We may disclose your information when required to:

• Comply with applicable laws or regulations
• Respond to legal processes or government requests
• Protect our rights, property, or safety
• Prevent fraud or other illegal activities

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Our cookie usage includes:

Essential Cookies

These cookies are necessary for the website to function properly and cannot be switched off.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website and improve our services.

Marketing Cookies

These cookies help us deliver relevant advertisements and measure their effectiveness.

You can manage your cookie preferences through our cookie banner or your browser settings. For detailed information, please see our Cookie Policy.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• SSL encryption for data transmission
• Secure server infrastructure
• Regular security assessments and updates
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy:

• Client data: Retained for the duration of our business relationship plus 7 years for legal compliance
• Marketing data: Retained until you unsubscribe or request deletion
• Website analytics: Typically retained for 26 months
• Enquiry data: Retained for 2 years unless a business relationship develops

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another organisation
• Right to Object: Object to our processing of your data in certain circumstances
• Right to Withdraw Consent: Withdraw consent at any time where consent is our legal basis

To exercise any of these rights, please contact us using the details provided below.

9. International Data Transfers

Your personal data is primarily processed within the United Kingdom. If we need to transfer data outside the UK, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Binding corporate rules
• Approved certification schemes

10. Children's Privacy

Our services are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to delete such information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will:

• Post the updated policy on our website
• Update the "Last modified" date
• Notify you of significant changes via email or website notice
• Obtain your consent for material changes where required by law

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data appropriately.